SMART CORNWALL

The brief was to make a concept for Cornwall to be seen as a new form of Silicon Valley. The task was to give the new organization a name and create a corporate identity, which reflects the concept.

Cornwall should become a digital and innovative center of the UK. The concept is about attracting small to middle size businesses to move to Cornwall and collaborate. The key is to offer businesses perfect working conditions - smart offices, which would increase the efficiency of communication and collaboration.